“We noticed that apps are promising consumers quick, easy, effortless and often instant solutions, to what they’re framing as their health issues,” she said.”So we’d see things like, ‘in just ten minutes you’ll sleep better’, or ‘just listen, the app will do the rest and your anxiety will be gone’, or ‘track your mood everyday and your symptoms will improve’.”And she said that such quick-fix pledges could be damaging to those seeking help.
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