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Psychological Weapons of Mass Persuasion

I suppose the question most of us are worried about today is not all that different: how effective are micro-targeted messages? Can psychological “big data” be leveraged to make you buy products? Or, even more concerning, can such techniques be weaponized to influence the course of history, such as the outcomes of elections?

Source: Psychological Weapons of Mass Persuasion – Scientific America

About Dr Ramesh Manocha

Dr Ramesh Manocha MBBS BSc (med) PhD is a GP, educator and researcher. His PhD was completed at the Royal Hospital for Women and focused on the scientific evaluation of meditation and the mental silence experience. Ramesh is currently a senior lecturer at the Department of Psychiatry at Sydney University and is also the founder and convenor of Generation Next, a national circuit of professional development seminars for education, health and welfare professionals. View all posts by Dr Ramesh Manocha →

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